Growth & Short Video Marketer


For over 7 years I helped brands and individuals with growth marketing, 4+ of them in Asia. From starting a media-company and giving people access to affordable sports clothing, to help people make their dreams come true while working for venture capital.

Today, I spend most of my time on UPLAB, a Douyin & TikTok focussed company where we help brands, artists and creators tell their story to the new generation. I also manage MANY, an incubator and hybrid management company for short video creators.

On the side, I manage Lively, a place where people can understand more about their feelings and help them find the right professional help.

My quotes have been featured in TechCrunch, Business Insider, Adweek, The Verge, Mashable, The Newyorker, South China Morning Post, TheNextWeb, WGSN, JingDaily and more.

I would love to connect and see what we can do together. I am passionate about (china) marketing, technology, and mental health.