FABIAN BERN

Growth & Short Video Marketer

Articles

Jing Culture & Commerce: Why Cultural Content is Key to the Future of Short Form Engagement 

The Ken: The clock is ticking on the TikTok-ByteDance SEA expansion

Business Insider: Experts think TikTok’s tie-up with Oracle and Walmart gives it a route into film, TV, books, and merch

The New York Times: Why Does Walmart Want TikTok? Looking to China May Explain

Wired: What Microsoft buying TikTok would really mean

South China Morning Post: Why TikTok became the fastest growing social media app, and how fashion and beauty brands have embraced its Gen Z vibe

The Ken: Trimmed, steady and Covid-ready, M17’s finally rising above ‘18

Nikkei Asian Review: Alibaba recruits army of ‘influencers’ for global ecommerce drive

Glossy: TikTok livestreaming attracts beauty brands

The Newyorker: How TikTok holds our attention

The Next Web: What TikTok’s Chinese predecessor can reveal about its future

TechCrunch: Alibaba taps international influencers to sell more globally

Tech In Asia: How Douyin became one of China’s top apps in 500 days

The Verge: TikTok begins testing link in bios

Daily Mail: TikTok embraces e-commerce in test that lets high-profile users push shops and products in their posts

China Paradigm: How to operate impressive content creation on Douyin

Nikkei Asian Review: Inside ByteDance, the $75bn unicorn behind TikTok

Emerce: UPLAB lanceert trefpunt voor short video influencers in Nederland

Glossy: TikTok pushes US livestreaming during coronavirus quarantine

TechCrunch: TikTok tests social commerce

Engadget: TikTok test lets users link to the products in their videos

Adweek: TikTok is testing shoppable videos

Yahoo: TikTok Influencers May Soon Start Selling Stuff Straight From Their Videos

Jing Daily: Is Douyin the Right Social Video Platform for Luxury Brands?

Jing Daily: Why China’s Viral Video App Douyin is No Good for Luxury

South China Morning Post: 3 reasons why China’s viral video app Douyin is not good for luxury brands

Leidsch Dagblad: Fabian Ouwehand, een korfbal pioneer in Polen

AD.nl: Deze Nederlandse TikTok video’s met #ThuisopVakantie gaan viral

Germany Chamber of Commerce: Conquer the World With TikTok (page 40/41)

Podcasts

Get World Savvy: How Tik Tok and Douyin are taking the World by Storm China Business Cast: Douyin/TikTok and Influencer Marketing in Asia China Influencer Marketing Podcast: China’s hottest new social media platform China Paradigm: How to work with TikTok / Douyin influencers in China? China Influencer Marketing Podcast: Douyin 101: Everything Brands Need to Know about China’s Hottest New Social Media Platform Ashley Talks: All you need to know about Douyin post COVID-19 Daxue Talks: Leverage Douyin to reach Gen Z AD.nl: Hoe werkt TikTok? Fabian Bern over het algoritme, influencers en China Video Interview: Bootstrap Your Business to Hack Your China Entry with TikTok & Douyin | China Dream S2E4 Fabian Bern

EVENTS

China KOL Summit 2020 Dutch Media Week: TikTok and other apps from China (in Dutch) Emerce eDay 2020: How TikTok is changing the way we use Social Media. Europe Influencer Summit 2019 China Influencer Summit 2018

Books Coverages

Digital China: Working with Bloggers, Influencers and KOLs Attention Factory: The Story of TikTok and China’s ByteDance