FABIAN BERN

Growth & Short Video Marketer

Experience

2017 - Present, Shenzhen

Founder & Growth Director

– Bootstrapped company to 6 figures ARR
– Managed and led growth marketing activities and campaigns (incl. performance marketing, marketing automation, influencer marketing, digital marketing, web development, event management etc.)
– Bootstrapped a campaign to 21M+ views on TikTok in The Netherlands
– Talent management of the largest TikTok creators in NL & CN
– Managed a multi-cultural team of 10 people
– Organized first international influencer conference in China & Netherlands – Build a community of 500+ TikTok influencers in China
– Got global news coverage on expertise in short video

2017, Singapore

Accelerator Manager & Startup Mentor

– Managed accelerator program participating around 15 startups
– Led & participated in investment rounds up to $3M
– Startup Mentor on growth & scale-ability

2016-2017, Singapore

Digital Product (Marketing) Manager

– Initiated, designed and launched digital products across different markets and locations in APAC.
– Increased qualified leads with 150% within 3 months
– Decreased CPA with 200%+ in 3 months
– Worked closely with marketing, sales and operations team to optimize funnels, internal processes, analyse user behaviour and built solutions to user and/or internal problems
– Trained internal staff (Marketing, Sales, Operations) on new digital initiatives.
– Designed funnels to increase number of qualified leads & deal flow – Customer journey mapping, CRM customization, data analysis
– Performance, acquisition, nurturing and CLTV marketing
– Events & community management (The Co.)

2013-2016, Poznan

Founder

– Bootstrapped, growth hacked and scaled a new sports brand across 4 markets with 2 locations
– Sponsored different Polish National Teams and different sport clubs across 4 countries.
– Generated monthly reach of 50K+

2015-2016, Poznan

Client Relations & Business Development

– Built partnerships and relationships in the Dutch startup ecosystem – Designed acquisition funnels, lead nurturing for software projects
– Recommending and advising tech companies on software development and scale-ability.
– I traveled 25% of my time, mainly to Amsterdam (NL)

2011-2013, The Netherlands

Founder, Product & Marketing

– Growth hacked a sport community from 0 to 15 000 in 15 months.
– Launched & managed 2 e-commerce stores
– Growth hacked and generated 100K+ traffic per month
– Managed 20 part-time volunteers

2011-2013, The Netherlands

Founder

– Built and scaled ecommerce website (incl. marketing, web development, design, logistics)
– Scaled 75% of products to top 5 level on Google

Volunteering

2018 - Present, Singapore

Initiator

– Platform to make mental health care understandable and accessible
– Organized the first Online Mental Health Day featuring free informative sessions from psychologists and psychotherapists
– Managed 5+ volunteers

Competitive team-sports player

– 9th place at Europe Cup (highest achievable European tournament) – Polish National Champion 14/15, 15/16
– Providing clinics for Polish National Team (u19/u23)
– Sports trainers for 8-15 year old

Chairman participant board

– Represent all students (10K) of my college

Expertise

Growth Marketing
Growth Hacking
Community Building
Marketing Technology
Business Development
Product Marketing
Digital Marketing

Skills

Bootstrapping
MVP Build + Launch
Social Media
Growth Hacking
Email Marketing
Marketing Automation
Adobe CS
SEM / SEO
Salesforce
A/B Testing
HTML/CSS (basic)
SQL (basic)
Python (learning)
Event Management
Public Speaking
WordPress

Education

Chinese Course
Shenzhen University

Bachelor of Laws (LLB)
Leidse Onderwijs Instellingen (Current)

International Business (BBA)
Poznan University of Economics & Business (Dropout)

Marketing & Comm.
Drenthe College

Awards

T500 by TNW 2018
T500 by TNW 2017

Features

TechCrunch
The Newyork Times
The Newyorker
The Verge
The Ken
Business Insider
Adweek
Glossy
Nikkei
Mashable
Tech in Asia
South China Morning Post
JingDaily
WGSN
Others

Languages

Dutch (Native)
German (Prof.)
English (Prof.)
Chinese (A1)
Korean (A1)
Polish (A1)